PsychBook Research

Collecting and analysing psychological research on the most popular social networking site in the world today.

For all the Farmville folk – a very interesting piece about how it works your psychology

This is a rather long-winded, but at the same time, stellar, insight into how Farmville ‘work’s. What the article shows, eventually, is that there are certain fundamental psychological ‘tricks’ built into the architecture of the game, that make it extremely habit-forming, not to mention socially viral. Well worth a read.

Thanks to Business Insider

The Real Reason You Are Addicted To Farmville (And Zynga Is A $5 Billion Company)

Categories: Media