PsychBook Research

Collecting and analysing psychological research on the most popular social networking site in the world today.

Posts Tagged 'ego'

Self-Affirmation Underlies Facebook Use

Seems to be part of a cycle… Social network sites, such as Facebook, have acquired an unprecedented following, yet it is unknown what makes them so attractive to users. Here we propose that these sites’ popularity can be understood through the fulfillment of ego needs. We use self-affirmation theory to hypothesize why and when people […]

29 January 2013 at 16:32 - Comments